How does a service provider measure customer satisfaction? It can be tough. Here’s my rule of thumb. If a person uses your services again, it’s likely they were satisfied. It they go elsewhere, they were not. That’s it.
We’ve tried everything from fill in the blank mailers to calls to customers for feedback. Some who’ve given us 5 star feedback went elsewhere at times. It’s my claim that if a customer reports satisfaction, yet goes elsewhere next time they were not satisfied enough.